Apple's Smart Ring: Release Expected by 2026

The ring will be part of the company's new strategy focused on the healthcare sector. CCS Insight believes this device will be a direct competitor to Samsung Galaxy Ring.

Apple has already been betting on health in its products, starting with the Apple Watch and ending with the latest version of AirPods Pro, which can work as hearing aids. It is expected that the smart ring will continue this trend. According to the analytical company CCS Insight, the device will be equipped with sensors for tracking pulse, sleep quality, and possibly stress levels.

The main analyst at CCS Insight, Ben Wood, emphasizes that Tim Cook actively supports projects related to personal medicine. "The ring will be a logical step in the development of Apple's health technologies," said Wood.

It is expected that Apple will go further than competitors and offer a deeper integration of the ring with other company devices. The gadget may become an important element of the ecosystem - users will receive health data directly on the watch or phone.

Compared to Samsung, which offers customers several size and color options for their rings, Apple is likely to focus on its physical presence in retail stores. The rings will be sold in flagship stores where customers can choose the right size and try the device on site.

The new Apple product is likely to be positioned as a stylish accessory. The company's products have long been associated with a certain level of prestige, and the ring may become a new status symbol for brand fans. "Apple is a brand that people are proud of, and their ring could become a stylish accessory that people want to own," adds Ben Wood.

If the forecasts are confirmed, the device will be Apple's first new product since the AR headset. It may come out earlier than Vision Pro 2.