Instant Articles is a text format developed for Facebook back in 2015, and it was designed to help load news articles faster than the traditional mobile web. Now the tool is expected to reach its conclusion in April.
Meta''s spokesperson confirmed the move and explained to Sara Fischer of Axios: "It''s not a coincidence."
Nearly 3% of what Facebooks Feed users are looking for news articles. This year, as a business, it makes no sense to overinvest in areas that do not conform to user preferences.
This shift is part of Meta''s growing effort to transition from news content on its apps to virtual content. Moreover, Meta has indicated that their users on Facebook are consuming a lot of visual content as compared to how they interact with news articles, which has weighed on the use of instant articles. This can be attributed to the enahnced internet speeds as well as modern devices that now load news articles at reduced speeds.
Once support for Instant Articles is reduced, a user will be redirected to the publisher''s website whenever the click is on a news article link.