Users will now be able to easily identify creators by their username, and include them in social media posts, videos, and other sections of YouTube that allow for user interaction. However, handlebars will be available, unlike channel names, which have traditionally been the only way to identify a YouTube channel or user. According to Google, the platform will also have multiple platforms.
We want to ensure creators can create an identity that is unique as their content, while giving viewers the confidence that they are engaging with their favorite creators, according to a blog post. The move will also reduce impersonator accounts that have become prevalent on YouTube. It is worth noting that usernames are already supported on TikTok and Instagram.
According to a blogpost, handles will be extended gradually to YouTube users starting this week. Each channel on YouTube will have one, according to the company.
According to the blogpost, users will receive a notification if they will become eligible to choose a handle name for themselves. Eligibility for handles will be determined by factors including overall presence on the platform, subscriber count, and whether the channel is active.
Users who have already created a personalized URL for their YouTube channels will receive the URL extension as their handle name by default. This may be changed once users receive an eligibility notification to claim their desired handle name.