Tim Cook, Apple CEO, prefers AR over the Metaverse, and he says that, because here's why

Tim Cook, Apple CEO, prefers AR over the Metaverse, and he says that, because here's why ...

The metaverse technology, which focuses on the concept of creating fully functional virtual universes built on blockchain, has emerged as one of the most search keywords in recent months. Apple CEO Tim Cook, however, is not actively using the term metaverse around its products. This is because people do not have a complete understanding of the technology.

Cook said the AR technology in a survey with Bright is profound, which will make an impact on everything we do. In fact, Cook has also weakened VR in comparison to AR.

It''s [Metaverse] something you can really immerse yourself in. It''s also possible to make good use of it. But I don''t think you want to live your whole life that way. VR is for set periods, but not a way to communicate well. So, I''m not against it, but that''s how I look at it, according to Cook.

While Apple isn''t proactively operating in the metaverse, a host of scenarios have sparked speculations about the company''s progress into the virtual world.

Adobe had said in June that it has revamped several of its methods for producing three-dimensional content. That said, it had indicated that it would use Apple''s proprietary "M" series chips to develop three-dimensional content. That said, however, it had speculated about Apple''s potential foray into the metaverse sector.

Apple had hosted its annual Worldwide Developers Conference (WWDC) Earlier this year, Cook had disclosed Apple''s intention to invest in the metaverse, causing Apple''s equities to rise right after.

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Cook is not the only biggy in the worldwide IT industry that has challenged the validity of the metaverse technology.

Elon Musk said he had noticed the buzz swirling around the metaverse sector in December, but didn''t feel so convinced.

I''ve seen anyone wear a friggin'''' screen to their face all day. I''m not sure if I necessarily buy into this metaverse stuff, although people talk to me a lot about it. I think we''re far from disappearing into the metaverse, this sounds just kind of buzzwordy," Musk had said at the time.

By 2024, the metaverse market is expected to hefty $800 billion (roughly Rs. 59,58,700 crore).