On Tuesday, Meta Platforms announced a series of new ad formats, intended to generate fresh revenue streams for the short video and business messaging products it has identified as the most important contributors to this year''s growth.
After Reels, the parent company of Facebook and Instagram said it was starting testing for a new skippable "post-loop" video advertising format.
Another new Reels format features horizontally scrollable carousel adverts, which can be seen at the bottom of a Reel, according to the publication.
At a press conference, Meta executives said the new formats might help Reels creators gain money from ad placements.
"Our goal is to be able to provide the tools and monetisation opportunities, as you continue to grow your creator following across our platforms," says Meta''s vice president.
According to the executives, advertising that open direct chats between businesses and prospective customers are also said to Meta to now utilize artificial intelligence to determine whether the ads aimed at new customers or those most likely to purchase.
According to internal research using 4,00,000 advertisers, artificial intelligence would aid the selection of ad featured on users'' Instagram feeds.
According to a blog post, Meta is also establishing new spaces for social media on Instagram, including the ''Explore'' tab that users can see when they run a search.