Samsung India, a spies, claimed on Sunday that it has sold over 12 lakh Galaxy smartphones worth more than Rs 1,000 crore on the first day of online festive sales at Amazon and Flipkart. Samsung has reduced the price of Galaxy series smartphones by 17 to 60% for the festive season sales.
Samsung sold more than 1.2 million Galaxy devices on day 1 of internet sales, achieving a new high-profile in India. Samsung Galaxy phones were among the most sought-after devices, thanks to never-seen-before offers on Amazon and Flipkart. In terms of value, Samsung sold Galaxy devices worth more than Rs. 1,000 crore in 24 hours.
Samsung has reduced the price of smartphones like the Galaxy S20 FE 5G, Galaxy S22 Ultra, Galaxy S22, Galaxy M53, Galaxy M33, M32 Prime Edition, and Galaxy M13.
The company has announced discounts in the range of 17 to 38 percent for the premium Galaxy S22 series.
"On Day 1 of Amazon''s Great Indian Festival, Samsung was the number one smartphone brand, with every third smartphone being a Galaxy. The Galaxy M13 was the number one bestseller," Samsung said.
Samsung claims to have doubled its market share on Flipkart''s ''Big Billion Days'' sale on Day 1.
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"With a clear start to the festive season sales, Samsung is planning to consolidate its 5G and smartphone industry''s global positioning," the company said.
Samsung had a 16.3 percent market share in the second quarter of 2022, with shipments of 5.7 million units. According to IDC, the company is developing a multibillion dollar software.
According to an IDC''s Worldwide Quarterly Mobile Phone Tracker, Chinese businesses now have the highest three positions in the Indian smartphone market, including Realme and Vivo, while Samsung failed to the fourth place in terms of volumes. In June 2022, the smartphone market was roughly 4.5% higher than in 33.8 million units shipped in the same period a year ago.