Brave, a privacy-focused browser, has unveiled a new feature that allows users to navigate directly to the publisher''s website. The latest feature, De-AMP, will bypass accelerated mobile pages (AMP) hosted by Google and promotes the administration of the Web. According to Brave, the new feature will rewrite links and URLs to prevent users from landing on AMP pages. The De-AMP feature is currently available in the Beta and Brave Nightly versions.
Brave announced the addition of a new De-AMP feature via a blog post on Tuesday. As mentioned, the new feature will assist users automatically bypass a Google AMP page to visit the content''s original source directly. Brave notes that the AMP framework improves users'' privacy, security, and internet experience.
De-AMP will protect users from AMP in several ways. It will rewrite links and URLs. Brave has altered Chromium to keep track of the loading of AMP pages and to keep an eye on the URLs. Additionally, the company is planning to expand this method in version 1.40.
In Brave''s Beta and Nightly builds, de-AMP capabilities will be available in the upcoming 1.38 desktop and Android versions. The Chromium-based browser will soon release the De-AMP feature on iOS as well.
AMP is a web component framework that can be used to create user-first websites, stories, emails, and ads. However, it has been widely condemned as a strategy by Google to maintain its dominance on the Web. According to Brave, AMP allows Google to require pages to be built in ways that benefit Google''s advertising systems.
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