Following months of speculation and previously leaked reports, Netflix has officially announced a lower-cost program with ads. Dubbed Basic with Ads, the streamers'' new low-cost program will allow subscribers to save a few quid each month in exchange for seeing ads.
It reveals that the existing subscription plans on the platform are unchanged, but it offers viewers a fresh, flexible choice. With the plan, you will still get most of the features you know and love from Netflix. There are a few key differences.
Ads for Netflix will be available for 15 or 30 seconds, depending on what you expect from the satellite telly (insert audible gasp here). Depending on what your country, genre, and demographic information, the advertising will be able to be restricted from appearing on certain types of content.
Some other limitations on the new, cheaper subscription plan include a high video quality of 720p HD, no download capability, and some content will disappear. This means you are losing quite a few of Netflix''s stand-out features, but you are saving about a third of the subscription cost.
The new subscription will cost $6.99/4.99 per month, and it will be available on Netflix viewers from the 3 November. Existing subscribers will be able to downgrade their plan, and new subscribers will be able to select this one during sign up. The Basic with Ads program is expected to launch in Australia, Brazil, Canada, France, and the United Kingdom.
The new streaming system on Netflix will be a difficult task. Several viewers will be happy to have the option of saving a few quid a month, owing to all of the lost features. Others may also think that this will resale the appeal streaming services brought to the table in the first place. But as the new subscription plan changes, you should well see how popular it is with subscribers. Is this a Net-fix or more like Net-kicks?
- The 41 best things to watch on Netflix UK