The Apple TV 4K is a popular streaming box for many reasons: support for a high frame rate HDR, an excellent Siri voice commands-compatible remote, and a capacity to operate as a HomeKit hub for smart device control. The only problem we have is its high price, a factor which was reduced significantly by Amazons early Prime Day sale, which has reduced the number from $179 to $105, a $74 decrease.
Apple products usually don''t see significant sales during Amazon events like this one today, which is why this Apple TV 4K package is special. The only time you''ll notice that Apple''s top streamer priced this low again is on Black Friday, so why not?
A 32GB Apple TV 4K version is also available for $124 (normally $199), although the majority of it will require that much storage for general use.
Today''''s best Apple TV 4K deal
With Dolby Vision and Dolby Atmos HDR, the Apple TV 4K offers reference-grade A/V performance, and its A12 Bionic technology facilitates speedy gameplay when streaming from Apple Arcade, as well as facilitating browsing apps and movies via Apple''s excellent on-screen interface.
On our Prime Day live blog, you''ll be able to see all of the best deals happening today, which includes links to other Apple discounts such as $25.76 off the new AirPods Pro 2 (opens in a new tab). Pick a set of these up for use with your new Apple TV 4K, and use the Personalized Spatial Audio feature.
Prime Early Access Sale: quick links
- Amazon devices: 50% off Echo Dot and Fire TV sticks (opens in new tab)
- Beauty: up to 60% off make-up, skin care and fragrances (opens in new tab)
- Coffee makers: Keurig from $49 - half price (opens in new tab)
- Fashion: tops, tees, coats and footwear from$4.50 (opens in new tab)
- Headphones: Samsung Galaxy Buds Live - now $99.99 (opens in new tab)
- Home: up to 70% off cordless vacs and home essentials (opens in new tab)
- Kindle: save 30% on Paperwhite and Oasis ereaders (opens in new tab)
- Kitchen: 25% off Instant Pot, air fryers and more (opens in new tab)
- Security: over $100 off Ring Video Doorbell bundles (opens in new tab)
- Smart home: Echo Show 5 for $34.99 - lowest price ever (opens in new tab)
- Tablets: all-new Amazon Fire 7 tablet for $44.99 (opens in new tab)
- TVs: smart TVs from $99.99 (opens in new tab)
- Vacuums: up to $200 off iRobot Roomba and Shark (opens in new tab)