With the House of Sam, Samsung's Latin American unit enters the decentraland metaverse

With the House of Sam, Samsung's Latin American unit enters the decentraland metaverse ...

Samsung''s Latin American subsidiary has expanded into Decentraland, which is one of the largest Ethereum-based metaverses. The company has decided to utilise this digital presence to connect with a fresher generation of consumers who are using the metaverse as an immersive experience tool, which it is able to use as a result of the relatively 2-D online shopping today. House of Sam''s is a virtual space established in Decentraland that will allow people to virtually interact with different things and engage in mini-games that may grant

Customers will be able to interact with each other, participate in exclusive shows, courses, and events that we will be offering for free at Decentraland. Our goal is to be in constant contact with Gen Z, our younger consumers, who no longer draw boundaries between what is physical and what is virtual, according to Livecoins. Arthur Wong, the company''s marketing director, has been stated.

The South Korean technology business has decided to utilize metaverse''s new technology to enhance the brand''s potential in the fully functional virtual realm.

Samsung has inaugurated a new show in the memory of the three musical Melim, which includes a live performance. https://t.co/z8ziciZaSV pic.twitter.com/fk2gjkYLqg

Visitors looking to see House of Sam may use the Decentraland website as a registered user or as a guest.

Melim, a musical Brazilian trio, performed at the inauguration of House of Sam earlier this week.

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Samsung''s nemesis :clap:Sera teremos um show de Juliette no metaverso mais pra frente. pic.twitter.com/TPhEpNUPl3

This is not the first time, however, that a large part of Samsung has dived into Decentraland for the metaverse experience.

In January, the company opened its own store in Decentraland.

As part of the Roblox platform, the company re-launched another metaverse project called Space Tycoon.

Samsung stated in March 2022 that it is considering the metaverse and robotics technologies as primary areas of focus for future investments.

By 2024, the metaverse market is expected to reach $800 billion (about Rs. 59,58,700 crore).