India's Smartphone deliveries are down for the Third Quarter in a Row, and Xiaomi reiterates its leadership: IDC

India's Smartphone deliveries are down for the Third Quarter in a Row, and Xiaomi reiterates its lea ...

According to a study, India smartphone shipments have decreased by five percent from the previous quarter of 2022, despite company''s performance in the marketplace. The third wave of COVID-19, supply constraints, and rising inflation, which is causing the cost of ownership of phones across pricing segments, are among the factors that led the company to maintain its position.

According to the latest data from International Data Corporation (IDC), smartphone deliveries in the country decreased to 37 million units in the first quarter.

Xiaomi''s stock and shipments both fell in the quarter over the same period last year. However, the company''s stock remained stable for the first quarter of 2022. (including Poco)

The Xiaomi Mi 11i and Redmi Note 11T were among the key volume components for the Chinese company in the 5G segment.

Samsung remained in second position, but dropped by five percent year on year in the first quarter. The South Korean giant also led the 5G segment, with a 29 percent share. The Galaxy M32 5G and Galaxy A22 5G are among the most important models in the segment, according to IDC.

Realme, a Guangzhou-based company, became the third largest seller on the market. It increased by 46 percent year on year, bringing the company to an a low average selling price of $142.

Realme gained its second position in the internet arena after Xiaomi, according to IDC.

Realme recorded a 46.3 percent year on year growth in the first quarter, contrary to all of the other leading players in the market.

Vivo, Realme''s sibling, and another company by BBK Electronics, were all at the fourth position, with their shipments falling 17 percent year on year. Though, with the introduction of its new T-series and iQoo phones, it is likely to witness some growth in its online shipments.

According to IDC''s report, Oppo, the largest subsidiary of BBK Electronics, which became the parent company of Realme, fell 25 percent in the first quarter.

As per the IDC, smartphone deliveries of top-five players on the market are being carried.

Company 1Q22 Market Share 1Q21 Shipment Volumes 1Q21 Shipment Volumes 1Q21 Market Share Year-on-Year Unit Change (1Q22 over 1Q21)
Xiaomi 8.5 million 23.3 percent 10.4 million 27.2 percent -18.2 percent
Samsung 7.0 million 19.0 percent 7.3 million 19.0 percent -4.7 percent
Realme 6.0 million 16.4 percent 4.1 million 10.7 percent 46.3 percent
Vivo 5.5 million 15.0 percent 6.6 million 17.3 percent -17.0 percent
Oppo 3.5 million 9.6 percent 4.6 million 12.2 percent -24.9 percent
Others 6.1 million 16.7 percent 5.2 million 13.6 percent 16.8 percent
Total 37 million 100 percent 38 million 100 percent -4.8 percent

In a study, IDC discussed other useful insights about the pandemic-related rise in e-commerce shares over the past two years, but declined to 49 percent in the first quarter. Nevertheless, shipments through online channels continue to increase at a rate of seven percent year on year, whereas offline channel shipments decreased by 13 percent year on year.

According to IDC, average selling prices of smartphone in the country also increased to $211 (roughly Rs. 16,300). While MediaTek-powered devices had a share of 51 percent at an average selling price of $174 (roughly Rs. 13,500), Qualcomm increased its share to 28 percent with an average selling price of $244 (roughly Rs. 18,900).

The medium-range premium smartphone segment between $300$500 (roughly Rs. 23,20038,700) achieved the highest year-on-year growth of 75 percent, while the premium segment increased by 33 percent year-on-year, owing to Apple''s ownership of five percent of total shipments. The second was also dominate by the Apple Corporation, which had 60 percent of total shipments, while the mid-range segment of $200$300 increased to 18 percent from 14 percent in the first quarter.

In the last quarter, Upasana Joshi, the Researcher Manager for Client Devices at IDC India, revealed that 5G represented 31 percent of its shipments with a median selling price of $375 (roughly Rs. 29,000).

According to the researcher, shipments beyond $300 will be fully 5G by the end of 2022.

On the back of the future performance, Navkendar Singh, the Research Director for Client Devices and Imaging, Printing and Document Solutions (IPDS) at IDC India, said the forecast for 2022 had been prudent from the consumer side.

"Due to increased inflation and the lengthening of the smartphone refresh cycle, IDC predicts 2Q22 to remain muted, while smartphone supplies gradually return to normal, resulting in a decrease in 1H22 in comparison to 72 million shipments in 1H21."

According to a counterpoint report last month, smartphone shipments in India were up 1% year on year, the second highest rate in the country.

According to recent reports from Strategy Analytics and Counterpoint, shipment shipments in the United Kingdom also fell in the last quarter.