The Pinterest TV Studio app has been silently launched and is now available to select creators on its platform. It is said to make it simple for creators to livestream. It will include improved streaming setup, editing tools, and multiple camera capabilities. However, the company has not officially announced anything about this app yet, due to the fact that it is only available to select creators.
According to TechCrunch, during the first release of the Pinterest TV Studio app, designers will need to enter a code or scan a barcode that Pinterest has provided for access to live streaming tools. This addition to the platform''s platform appears to be an indication that it is attempting to broaden its social media landscape.
A Pinterest spokesperson wrote to TechCrunch that the app had been developed, but that it did not share much more than a that: "With more Creators developing innovative programming with Pinterest TV on the Platform, we''re continuously evolving towards new methods to help their creators come to life." The app is available on the Google Play store and app store for Android and iOS.
TikTok has seen a lot of growth in the past few years and has already pushed other social media platforms to expand their capabilities while as they evolve to enhance video content. Currently, Pinterest is also moving toward the same fundamental by quietly adding the Pinterest TV Studio live streaming app to its platform.
The Pinterest TV Studio app is reportedly available for both Android and iOS devices since May 2. Despite no official announcement, the app is said to be available in several areas outside the United States, including Australia, Canada, Germany, and the United Kingdom, which means a global expansion is on the way.
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Pinterest had also announced a way last year for businesses to promote their products and ideas to users as part of a strategy to increase online shopping. This means businesses can upload their product catalogues for advertisements and the company will automatically include items into a slideshow advertisement that will be tailored to their needs.