TikTok announced on Wednesday a public offering revenue-sharing program with the world''s most prominent creators, moving closer to a model already used by its competitors.
The short-video format app has been wildly popular in recent years, with more than a billion active users globally, but has been chastised for failing to provide a platform for creators to effectively monetize content.
Companies will be able to place their ads next to user content in certain areas, such as health, fashion, cooking, gaming, and others, as part of the new TikTok Pulse programme.
"We will begin planning our first advertising revenue share program with creators, public figures, and media publishers," the company, a subsidiary of Chinese technology company ByteDance, said in a statement.
"We''re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok."
Only accounts with at least 100,000 subscribers will be eligible for the first phase of the program, according to TikTok.
Sandie Hawkins, the company''s North America manager, told The Verge that Pulse will be released in the United States in June, and that approved actors will receive a 50 percent decrease in advertising revenue.
According to a publication in the Business of Apps, TikTok raised an estimated $4.6 billion (about Rs. 35,077 crore) in revenue in 2021.
According to Snapchat''s data, this figure is more than double the previous year''s revenue, but it remains roughly on track with competitor Snapchat.
Other large social networks that focus on video, such as YouTube, Instagram, and Snapchat, have already implemented revenue-sharing systems.