Taylor Swift is expected to play the first Apple Music halftime feature

Taylor Swift is expected to play the first Apple Music halftime feature ...

According to a new source, Taylor Swift is expected to play the Super Bowl halftime game for the first time in 2023. Apple is taking over from Pepsi for the Super Bowl halftime program.

The halftime dance between Taylor Swift and the Super Bowl is coming to an end.

According to three sources, Taylor Swift is set to headline the Super Bowl LVII halftime show in 2023. This report comes just 12 hours after Apple and the NFL had agreed to take over the sponsorship of the Super Bowl halftime show starting next year.

When the Apple Music agreement was announced overnight, Taylor Swift fans quickly began to read the tea leaves. One of the most common reasons was that Swifts'' next album is called Midnights, and the deal between Apple and the NFL was announced at midnight. That''s certainly a little gain, but Variety notes a more compelling theory.

Pepsi has been the Super Bowl halftime sponsor since 2013, the same year that Swift signed a long-term deal with Coca-Cola. It''s unclear whether this partnership actually prohibited Swift from performing at a Pepsi halftime show, but it''d have been choppy.

Variety claims it has three sources close to the situation who have confirmed that Swift is effectively poised to serve as the Apple Music Super Bowl halftime performer in 2023.