Flipkart, an e-commerce firm, reported on Friday that it saw 1,6 million concurrent users per second on the first day of its festive season sale.
Celebrities like Flipkart, Amazon, Meesho, and Snapdeal have begun their annual sales.
Flipkart said that early trends in its The Big Billion Days (TBBD) sale indicate that overall consumer sentiment towards festive shopping is very positive.
According to reports, mobile devices, large appliances, fashion, furniture, and home appliances are among the most popular topics and demands among consumers.
"TBBD 2022 increased by an unprecedented number of concurrent users on the app 1.6 million per second." Flipkart Plus reported a sharp increase in number of customers using Early Access during the event. The majority of these customers were from Tier-2 communities and beyond."
The Walmart-owned company said its easy payment option, Flipkart Pay Later EMI, has increased adoption 12 times on day 1.
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Shopsy, a Flipkart e-commerce firm, drew a majority of customers from Tier-2 cities and beyond, with sarees, men''s T-shirts, and headphones being the most popular products.
Flipkart claims to have sold one cycle every second during the first 24 hours of the event in the sport and fitness category.
"Frenchkart''s customers (Tier-2 cities and beyond) continued to find value in the selection process.
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"The highest orders came from New Delhi, Bengaluru, Hyderabad, and other districts including Berhampur, Howrah, Lucknow, Kolkata, Jaipur, Karnal, Patna, Bhuwaneshwar, Visakhapatnam, Surat, Agra, and Ghaziabad," said the company.