Google Pixel Watch's teaser has confirmed that it is good and bad news for smartwatch enthusiasts

Google Pixel Watch's teaser has confirmed that it is good and bad news for smartwatch enthusiasts ...

The Google Pixel 7 announcement is on the way, and the American tech giant has begun slowing down the upcoming products that will begin on October 6, and the Google Pixel Watch is the latest product to get a juicy teaser video.

Google has shared a YouTube video (opens in a new tab) entitled The Design of Google Pixel Watch, which demonstrates you guessed it the design of the Google Pixel Watch. There isn''t that much''new'' to see here...

...well, apart from a few things, you may be interested in this article.

Fans of smartwatches may get good news, but it''s true that the video has many different always-on displays.

For a smartwatch, an always-on display is really beneficial, as it provides you useful information at a glance, without having to turn on the device; for a smartwatch, it is even more useful, given that it allows you to use the wearable like a regular one, for the duration being fixed (and some other information sometimes).

The Google Pixel Watch design video demonstrates the various styles of the always-on display, suggesting that you''ll receive a lot of customization options, something we don''t always see on smartwatches.

Despite the video, something we''re not too keen on, and it''s seen in the top of this article.

While many (if not most) smartwatches use standard watch bands, with a catch to remove them, the Google video highlights a proprietary locking system that we haven''t previously encountered (which might be magnets).

Analysis: a proprietary push

There appears to be a "pulling an Apple" here, where it''s in charge of its own accessories, but this means two things. Firstly, it''ll likely cost you more to get a new buckle, as Google is the only one who initially created them.

At the beginning of the first thing, you''ll see that, as the second result, there willn''t be much choice for a while until third-party companies begin to make more.

The term "proprietary" is a cursed term in the tech world, as long as a business makes too many of its physical components itself, it controls its accessory market too much, which can have an anti-consumer side effect. Just look at Apple and its Lightning ports, which the EU is now forcing it to abandon, to protect consumers (and the environment).

As a result, these IT firms earn more money when they''re the ones controlling the accessories as well as the products themselves, but do Google and Apple really need even more money?

It''s a shame that Google is adopting this proprietary technology instead of employing the widely used interchangeable method, or even employing something similar to that, which strap makers will be able to easily emulate. However, the third-party band market will soon become widespread.