While Apple seeks to acquire the NFL Sunday Ticket, Apple Music has been announced as the new sponsor of the Super Bowl halftime program

While Apple seeks to acquire the NFL Sunday Ticket, Apple Music has been announced as the new sponso ...

Apple is widely expected to acquire NFL Sunday Ticket on the Apple TV platform, but with a price tag in the $2.5 billion range, it will take a while until the deal is finalized.

In the meantime, Apple Music has been announced as the new sponsor of the Super Bowl halftime show, which involves a multi-year agreement starting with Super Bowl 57 on February 12, 2023.

Apple Music (now called iTunes) collaborated with American Idol for its own iTunes Festival, which has recently hosted various live music events and events.

Following the expiration of the league''s previous arrangement with DirectTV, Apple''s primary interest with the NFL is acquiring the Sunday Ticket package. This year, the league has already announced that it intends to move to a streaming service, with an announcement expected before the end of the year.

Apple is expected to secure that agreement as it enters the competitive live sports arena with deals such as MLB Friday Night Baseball and the exclusive rights to stream Major League Soccer. However, the New York Times claims that the NFL wants to offload many assets simultaneously, including the NFL Network and the RedZone channel, which has slowed discussions more than once.