With Moores Law, Nvidia's CEO justifies the GeForce RTX 40-series price rise

With Moores Law, Nvidia's CEO justifies the GeForce RTX 40-series price rise ...

The Nvidia GeForce RTX 4080 and 4090 are coming soon, but they will not be cheap. Even as prices fall on the excellent Nvidia GeForce RTX 30-series GPUs, the company has announced significant price rises for the latter, with prices rising from $1,600 to $1,200 for the former, compared to $1,300 for the RTX 3090, and $700 for the RTX 3080. However, Nvidia''s CEO cautions not to blame

In a press conference with Digital Trends and PC World, Moores Law has died, declared Nvidia CEO Jensen Huang. A 12-inch wafer is much more expensive today. The notion that the chip will be down in price is a tale of the present.

Huang''s assertion is technically true. Gleichzeitig, it does not tell the whole story.

To fully grok where Huang comes from, you must know a bit about computing history. When electronic computers first proliferated, they were gigantic devices, often taking up entire laboratories while offering only a few megabytes of processing power. In 1965, Gordon Moore, the CEO of Intels, observed that the transistor count in a microchip roughly doubles every two years. This has made computers smaller, cheaper, and more accessible over time.

Up until about 2010, Moores Law was still a reliable source of processing power. The problem is that there is a functional limit to how small transistors and microchips can become, which Moore himself himself acknowledged (opens in a new tab). At present, Moores Law is petering out, and may end its use altogether by 2025.

At the same time, Huang is both paranoid and disgruntled to enquire between Moores Law and GPU pricing. While Moores Law is ineffective in terms of computing pricing, it isn''t an immutable nature, nor a theory of economics. However, Huang is likely to believe that GPUs are now cheaper to produce, due to supply chain concerns, semiconductor shortages, and worldwide inflation. At the same time, Nvidia was able to provide the 30-series GPUs at much

Every savvy tech consumer should know the Moores Law, and every savvy tech consumer should be at least a bit skeptical of large corporations utilizing it to justify price rises. Finally, Nvidia is hardly the only company that is strengthening consumer technology prices.