Ofcom has announced that Amazon, Microsoft, and Google are looking into cloud offerings

Ofcom has announced that Amazon, Microsoft, and Google are looking into cloud offerings ...

Ofcom, the UK''s digital regulator, has announced that it will investigate Amazon, Microsoft, and Google''s market position in the cloud services space. However, the regulator said this space is still growing, but it wants to investigate competition concerns and keep them from becoming embedded as the market grows.

During the process, Ofcom will gather the opinions of parties involved or interested in the market and then develop a final report with recommendations in the next 12 months. If it finds any issues, it may advise to the government that regulations be changed, take enforcement action, and ask the Competition and Market Authority (CMA) to investigate the issues. It has already worked with the CMA as it intends the study and continues doing so throughout the process.

Ofcom will look into WhatsApp, Zoom, and FaceTime to see how they are changing its calls and messaging. It also wants to see if their ability to interact (or lack thereof) raises competition concerns. It will also look into digital personal assistants, connected televisions, and smart speakers to see how they are changing access to television, radio, and online content. This research will help it identify any issues it believes need addressing.

In six months, Ofcom predicted that the study will be published, as well as any recommendations it will make.