For mobile chips, Intel is planning to kill Pentium and Celeron brands in 2023

For mobile chips, Intel is planning to kill Pentium and Celeron brands in 2023 ...

Intel has announced today that it will eliminate the well-known "Pentium" and "Celeron" branding for its mobile processors that will be released in 2023 and beyond. Instead, they will be replaced with a simple "Intel Processor" branding. The company claims that this is to reduce its lower-end product stack.

The changes have been announced by Josh Newman, the vice president and interim general manager of Mobile Client Platforms.

The importance of the PC has only become more apparent as the turbulent pace of technological development continues to shape the world. Intel is committed to instilling innovation to benefit users, and our entry-level processor families have been instrumental in achieving the PC standard across all price points. The new Intel Processor branding will simplify our offerings, allowing users to focus on choosing the correct processor for their needs.

Intel did not mention desktop CPUs, so it is unclear if the logo will be used for desktop SKUs or not.

Both of these are associated with basic products of today, but the Pentium, particularly, denoted mainstream and high performance components at least until the Intel Core CPUs debuted in 2006.