Pixelbook is owned by Google for its planned cost-cutting schemes

Pixelbook is owned by Google for its planned cost-cutting schemes ...

As Google prepares for what it believes will disrupt economic conditions, one of the first public injuries of its cost-cutting measures appears to be its laptop division responsible for the company''s flagship Pixelbook hardware.

People familiar with the matter are confirming that Google has "canceled the next version of its Pixelbook laptop and dissolved the organization responsible for the building."

The announcement comes following Sundar Pichai, Alphabet CEO,''s employee memo, which explained a slowing down on hiring at the company, as well as other cost-cutting measures enacted to prepare for economic uncertainty.

Due to the recent hiring improvement this year, we''ll be slowing the process of hiring for the remainder of the year, while remaining supporting our most significant opportunities. For the balance of 2022 and 2023, we''ll focus our hiring on engineering, technical, and other critical roles, and make sure our excellent talent is aligned with our long-term goals.

We must be more entrepreneurial, with greater urgency, greater focus, and greater hunger than we''ve seen on sunnier days. In some cases, that implies consolidating where investments overlap and simplifying processes. In other instances, this implies pausing development and re-deploying resources to higher priority areas. We''ll be developing more ways for you all to engage and share ideas to help, so stay tuned.

Following the epidemic, Pixelbook sales in its largest country, North America, had decreased. During the outbreak, Chromebooks had climbed upwards, and with many teachers and schools being quarantined, the environment for low-cost laptops and educational software forced Chromebooks to the 1st and 2nd positions of devices sold for a brief moment.

Unfortunately, for Chromebooks, life is slowly returning to a new normal, and the low-cost laptops'' accelerated sales curve has since been exhausted.

While it may be tangential, Google''s pulling the plug on this year''s Pixelbook as well as dissolving the team seems to be a reflection of the market realities for the company.

The Pixelbook division appeared to be less homogenous and more confuz than its smartphone counterpart, where hardware releases were years apart, design languages were changed with each release, and due to the operating system, fewer standout features were highlighted.

Google is able to produce software and sometimes some hardware at the end of the day, but its expertise resides in algorithms and development. Similar to Microsoft, Google''s Chromebook legacy is based on its software and services to third-party hardware manufacturers.

While the Pixelbook may not be a continuous endeavor at Google, there will be plenty of manufacturers developing hardware designs based on the company''s operating system, but we''ll just have to wait and see if Google will re-enter the market in the future with a fresh outlook on ChromeOS.