The iPhone 14 Plus model is reportedly suffering from poor pre-order numbers, and the standard iPhone 14 appears to be faring better.
Apple Analyst Ming-Chi Kuo says in a tweet on Medium (opens in new tab) (translated by Macrumors (opens in new tab)) that the iPhone 14 Plus and iPhone 14 are enduring poor pre-order numbers.
The first wave of orders is so low that Kuo claims Apple is already considering the possibility of increasing the order number of the handsets. This could be particularly hazy as these two devices are scheduled to account for 45% of iPhone 14 lineups deliveries.
Kuo claims that Apple''s standard model segmentation strategy did not expire this year.
Both the iPhone 14 and iPhone 14 Plus pre-order numbers are lower than the iPhone SE, and the most-damagingly the iPhone 13 mini. The latter is significant because Apple rejected the iPhone 13 from the iPhone 14 range and instead created a new Plus version.
Conversely, pre-order numbers for the iPhone 14 Pro and iPhone 14 Pro Max appear to be higher. Kuo suggests that the figures for the most-premium members of the iPhone 14 family are neutral and good respectively, and are roughly in line with the numbers for the iPhone 13 Pro and iPhone 13 Pro Max.
The actual preorder wait times for the iPhone 14 would also suggest that the Pro models are more popular with the Apple Store reporting a delivery date for both models from mid- to late October.
Why is the iPhone 14 Plus already underperforming?
On paper, the iPhone 14 Plus might be a fairly simple smartphone, as it does not include the standard version of the iPhone 14 Pro Max, but features a bigger profile. However, as with the iPhone 13 mini before it, customers may not be interested in a different-sized version of the standard Apple flagship smartphone.
Perhaps the iPhone 14 Plus is struggling to appeal due to its $899 price tag, which is a $100 increase compared to the standard iPhone 14. Perhaps, the iPhone 14 Plus will benefit mostly Pro users with higher displays, and the type of purchaser who opts for a standard iPhone would prefer a device that fits snugly into pockets and small bags.
It should be noted that, broadly speaking, early adopters typically want the most premium models available. After all, the people who invested enough in the Apple ecosystem to upgrade their iPhone the second a new lineup is released tend to be the most serious users. It''s not unreasonable to assume that the majority of individuals interested in buying a new iPhone this month will require the extra power of the Pro.
The iPhone 14 Plus may spark strong sales, but over time, popularity will grow as more casual buyers upgrade. There is also a possibility that the iPhone 14 Plus isn''t a device with a lot of appeal. Only the time will tell.
Sure, how the Apples Plus experiment progresses over the next few months, but some signs suggest that a Plus version for the iPhone 15 isn''t guaranteed.