iPhone 14 Pro, iPhone 14 Pro Max Demand High, and iPhone 14, iPhone 14 Plus Struggle: Ming-Chi Kuo

iPhone 14 Pro, iPhone 14 Pro Max Demand High, and iPhone 14, iPhone 14 Plus Struggle: Ming-Chi Kuo ...

According to a pre-order inquiry, the iPhone 14 Pro and iPhone 14 Pro Max appear to be having better demand than the non-Pro models. He described the demand for the iPhone 14 series as "neutral" for Apple. The recently-launched flagship smartphones from the Cupertino-based company are expected to sell starting September 16th. Meanwhile, the iPhone 14 Plus will be available for purchase on October 7.

Kuo explains that pre-order trends for the iPhone 14 and iPhone 14 Plus are indicative of sluggish demand for non-Pro models. For the time being, the pre-order results for the iPhone 14 and iPhone 14 Plus are worse than those for the iPhone SE (2022) and iPhone 13 mini, he adds.

[Analysis] iPhone 14 (Apple) / iPhone 14''s first weekend online pre-order survey and analysis (based on Apple''s online stores in major markets) @mingchikuo https://t.co/Fbq7XcA8Ua

According to Kuo, shorter delivery times for iPhone 14 and iPhone 14 Plus models (compared to iPhone 13/13 mini) and that the models will be in stock on launch day reflects sluggish demand for the non-Pro iPhone options. It means that Apple''s standard model segmentation strategy this year has failed.

Kuo notes that the delivery times of the iPhone 14 Pro Max and iPhone 14 Pro Max may be to blame for the good demand. The iPhone 14 Pro Max and the iPhone 14 Pro Max pre-order period are about 6 weeks and 5 weeks, according to Kuo.

Apple''s pre-order statistics for the Pro models have demonstrated that despite the weakening economy, Apple has still a large number of loyal and sticky customers. According to Kuo, the analyst said the company may deduce its shipping predictions for November and beyond in a few weeks.

It is to be noted that Apple is reportedly planning to produce some iPhone 14 series models in India, and the first batch of iPhone 14 from India is expected to be finished in late October or November. There is currently no doubt there will be an impact on iPhone 14 models that are reportedly being developed in India.

Apple will immediately increase Pro orders as per the analyst. Whether Apple will increase Pro orders depends on how long the strong demand for Pro models lasts during a recession. However, the possibility of iPhone 14 and 14 Plus (accounting for roughly 45 percent of total iPhone 14 shipments) is increasing.

According to the report, the robust demand for the iPhone 14 Pro models will continue till at least November. However, since Apple doesn''t increase orders for the iPhone Pro following that, the potential iPhone 14 and 14 Plus cuts might be able to offset Apple''s gains in late 4Q22 or 1Q23 due to a better iPhone product mix (iPhone ASP boost).