The iPhone 14 series includes four versions, the iPhone 14, iPhone 14, iPhone 14, Pro, and the iPhone 14 Pro Max. However, this nameenclature may change from next year. Two industry experts have suggested that Apple may rename the top-of-the-line iPhone 15, which is believed to be carrying the iPhone 15 Pro Max name. While one argue that renaming would enhance Apple''s newest naming strategy, others argue that it may aid the Cupertino-based company in expanding Pro shipment allocation and the new iPhone
The first mention of the iPhone 15 Ultra was made after Apple launched the iPhone 14 series. Analyst Mark Gurman said it would make sense for Apple to eventually rename its top-end cellphone from Pro Max to Ultra. He added that renaming would be much easier and would enhance Apple''s newest naming strategy as seen in the company''s M1 Pro, M1 Max, and M1 Ultra Mac chips.
Another noted analyst, Ming-Chi Kuo, said he believes Apple will create more differentiation between the iPhone 15 Pro and iPhone 15 standard models in order to increase Pro shipment allocation and the new iPhone ASP.
Apple will begin distributing the iPhone 15 Pro Max and the iPhone 15 Pro, which is the best practice via a precise product segmentation strategy to attract more customers and profites in a mature market. Kuo might have implied that Apple might begin offering exclusive features in the iPhone 15 Pro Max.
Apple is currently segregating its phones as non-pro and pro iPhone models. While the Pro models this year got a design tweak on the front and in the cameras, the non-Pro models have gotten some iterative upgrades over the iPhone 13 series.