Microsoft Edge on Android is improving video ad blocking

Microsoft Edge on Android is improving video ad blocking ...

According to a recent Statcounter report, Edge''s market share is too small to appear on the charts, because Android customers do not want to move away from the Chrome or Samsung Internet. However, a fresh feature in Edge for Android might stifle users in favor of Microsoft''s strategy.

Edge for Android has received a new experimental flag to help improve how it blocks ads. According to Leopeva64-2, the flag blocks video ads relatively well, but it might differ from your experience.

To test the Microsoft Edge upgraded ad blocker on Android, download the browser from the Google Play Store and go to the edge://flags/#edge-block-video-ads page. Set the tab to Enable and restart the browser. After that, try opening YouTube or any other website containing video advertisements.

Do you think the improved built-in ad blocker is sufficient to enrage Android customers to abandon the Chrome or Samsung Internet? Share your thoughts in the comments.

Neowin is also relying on advertising for operating expenses, and if you use an ad blocker, we''d appreciate being whitelisted. In addition, we have an ad-free subscription for $28 per year, which is another way to show support!